Each year, we at the Clio Awards make it our mission to shine a spotlight on work that goes beyond just consumer impact. We bring together more than 700 leading creatives, marketers, agency heads, and high-level executives across advertising, media, music, beauty, and fashion to identify and recognize the true power of a creative and world-changing idea.
To that end, the 2017 Clio Awards will feature our inaugural “Global Impact Award,” highlighting how storytelling can start positive dialogue, shift thinking, and spark real, tangible change. And we couldn’t think of a better group to honor with the first ever award than the men and women (and monsters…and fairies…and…) behind Sesame Workshop and Sesame Workshop EVP for Global Impact and Philanthropy, Sherrie Westin.
Sesame Workshop’s efforts in using children’s educational programming as a vehicle for social change have been at the root of their work from the very beginning. From the introduction of the HIV positive Muppet Kami in South Africa, to Julia, the first autistic character here in the United States, to the “Little Children, Big Challenges” initiative to help kids become resilient, Sesame Workshop has proven the transformational power of storytelling with content tailored to tackle issues around the globe.
More recent efforts have included bringing critical early education and nurturing care to refugee children in Syria, Jordan, Lebanon and Iraq, working to ease the devastating effects of conflict and displacement. And in Afghanistan, the local version of Sesame Street is teaching little boys and girls – and their parents – the importance of sending girls to school. Using the power of media and Muppets, Sesame Workshop has inspired people around the world to recognize our shared humanity and do what they can to help children in need, especially the most vulnerable.
Members of Sesame Workshop will be celebrating with us at the Tent at Lincoln Center during the 58th annual Clio Awards on September 27th.
For more information regarding the 2017 Clio Awards click here.