Topic: clio sports
The changes to the Big Game's advertising over the last five decades are indicative of more than changing creative trends—the Super Bowl audience is evolving, too.
For the first time in Cleveland history, the Cavaliers community is entering a new season as champions, and the organization is encouraging fans to bask in the limelight with the team.
When the Los Angeles Kings played their first National Hockey League game on Oct. 14, 1967 at Long Beach Arena, it wasn’t just the players who were crowned Kings.
Clios.com spoke with Hub’s founder/creative director DJ O’Neil and creative director Jason Rothman about what makes for an enduring campaign, on and off the field.
Honoring the most innovative, creative and engaging campaigns, the industry came together to both commemorate this year’s winning work and look ahead to the future of sports marketing and creativity.
Convening last week to deliberate on the entries in the 2015 Clio Sports Awards a few of our distinguished judges shared how this year’s campaigns are changing the game.