As the end of 2016 fast approaches, we take a look at a few of the creative ways marketers capitalized on this year’s digital and Internet trends.
As we reflect on this rollercoaster of a year, we’re shining a light on just a few of the creative world’s moments that inspired us in 2016.
Can creativity change the world? Merlee Cruz-Jayme thinks so. The CEO of Dentsu Jayme Syfu heads up the most Clio-awarded agency in the Philippines, but her path to winning pitches was anything but typical.
Ahead of this year’s Clio Awards on September 28, where we’ll celebrate creativity in all of its forms, Clios.com looked back at some of the creative insight shared by our celebrity friends.
Born six years ago when the brand scored an Olympic sponsorship to begin during 2010’s Vancouver Winter Games, “Thank You, Mom” has since developed into an iconic Olympic campaign.
It’s clear that the only race that will truly matter at this summer’s Olympics is the human race. So says Samsung, at least, with its varied Olympic campaigns.
The concept of Target’s “To School & Beyond” campaign, which launched today, was dreamed up by agency Deutsch, but its execution can be attributed to a team of 8- to 17-year-olds.
While the promise of the perfect beach day or the siren call of vacation can slow down business during a heat wave, brand creativity hasn’t fallen victim to summer stasis.
Clios.com spoke with Hub’s founder/creative director DJ O’Neil and creative director Jason Rothman about what makes for an enduring campaign, on and off the field.