Why Zedd & Alessia Cara Are Continuing to Make Strong Ad Impressions

The Clios present the most Shazam'd songs of the week: June 4th - June 11th

If you weren’t familiar with producer Zedd and singer Alessia Cara until recently, you are forgiven. But there’s no denying the collaborators are having a serious impact on summer playlists thanks to a generous helping hand from Pepsi and TBWA/BBDO.

For the other 9 tracks earning intense Shazam curiosity this week, check out below.

 

1) Pepsi “Refreshing”

Agency: TBWA/BBDO

Track: “Stay” by Zedd & Alessia Cara

Garnering over 30,000 Shazam’s puts “Stay” back on top for the second straight week. Seeing as the spot itself is little more than hero shots of Pepsi being poured over ice, you really can credit the strength of the song alone for this one. 

 

 

2) Coca-Cola “Share A Coke At The Beach”

Agency: Wieden + Kennedy

Track: “Classic” by The Knocks (feat. Powers)

Timing is everything. You combine the beach and a song like this – an ode to the sun-kissed joys of summer romance – and you have yourself a spot that is earning eyes and a song that is catching ears.

Coca Cola Commercial 2017 Share a Coke Icebreaker

 

3) Sprint & TIDAL “Unlimited Music Experience”

Agency: DigitasLBi

Track: “Magnolia” by Playboi Carti

Given that the spot face-checks the likes of Beyonce and Daft Punk, Sprint’s decision to taut their partnership with the streaming service TIDAL with this Playboi Carti track shows they were thinking outside the obvious. It seems to be paying off.

TIDAL X Sprint: The Unlimited Music Experience

 

4) Apple iPhone 7 Plus “Barbers”

Agency: Apple

Track: “Fantastic Man” by William Onyeabor

This track has been top 5 for weeks now. It’s safe to call it one of the biggest songs of summer 2017 for sure – thanks in large part to this stylish Apple ad.

iPhone 7 Plus — Barbers — Apple

 

5) Walmart “Wow The Crowd”

Agency: Mono

Track: “My House” by Flo Rida

Considering this track is from 2015, you really have to give credit to Walmart for wisely pairing it with aspirational summer BBQ goals and re-sparking interest. The song and the images go together as well as corn on the cob and butter.

Wow the Crowd | Walmart Grocery

 

6) Walmart “Encienda la Cocina”

Agency: The Martin Agency

Track: “La Gozadera” by Gente De Zona (feat. Marc Anthony)

Back to back hits for Walmart again. The Spanish-language counterpart to “Wow the Crowd” has the same energy and, apparently, roughly the same amount of people asking “what’s that song?”

Enciende la Cocina

7) Samsung Galaxy S8 “Breaking Out”

Agency: Leo Burnett

Track: “African Harvest (Theme)” by Nalin Inc.

Another track that has shown legs this summer, proving once again that you don’t necessarily have to have the biggest names providing your soundtrack if the song just…works.

Samsung Galaxy S8 Official TVC: Breaking Out

8) Subaru “Making Memories”

Agency: Carmichael Lynch

Track: “Time Will Tell” by Gregory Alan Isakov

Not every song that catches your attention has to be a party anthem. You can catch feels in the summer just as easily as you can when it’s cold.

2017 Subaru Forester | Subaru Commercial | Making Memories

9) University of Phoenix “We Can Do IT”

Agency: 180 LA

Track: “Dreams” by Beacon Street Studios

Inspiring and emotionally-affecting, this University of Phoenix track is another that has some heft behind it and is earning some serious attention for the Venice, CA-based Beacon Street Studios team.

We Can Do IT (:60) - University of Phoenix

10) 1800 Tequila “Hands”

Agency: Crispin Porter & Bogusky

Track: “Tap Dance” by Octave Minds (feat. Chance the Rapper & The Social Experiment)

Closing out this week is last week’s #9, still holding strong with just over 2,000 Shazams in 7 days. It’s a track that’s gaining momentum, and a spot that doesn’t overplay its…hand.

"Hands", Just Refined Enough.