John D. Miller was appointed CMO, NBC Olympics upon his 65th birthday in October 2015. He made the personal decision to transition his role from CMO of NBC Sports Group to this newly created position to focus solely on the Olympics.
Gone are the days when brands need a dedicated 30 seconds to tell a story. As attention spans shrink and mobile sustains its reign over media, agencies are responding with shorter, snappier creative. We’ve entered the era of the micro ad.
Brand-artist collaborations don’t happen magically. We spoke with Camille Hackney, EVP of Brand Partnerships & Commercial Licensing for Atlantic Records and Head of Global Brand Partnerships Council for Warner Music Group, about fine-tuning such collaborations beyond the traditional.
If you’re strolling down Manhattan’s Fifth Avenue this weekend, you may notice a different kind of storefront amidst the traditional glitz and glamour — a pop-up shop devoted to “all things period.”
“When I became a CEO, one of the things I thought about was that I wanted to make a statement that I was there for business—that I was the guy ultimately responsible for these brands and the millions of dollars that are entrusted to us at the agency,” he said.
Having built successful teams at Y&R, Saatchi & Saatchi and The Jupiter Drawing Room, Mick Blore was most recently tasked with overseeing a quick turnaround in talent as Chief Creative Officer of McCann South Africa.
When the British chef Jamie Oliver launched a change.org petition to convince the G20 countries’ governments to provide schools with proper food and food education to fight hunger, obesity and diabetes, he turned to Soho Music to produce the campaign’s #FoodRevolutionDay Song.
Staffers at McCann Erickson Japan in Tokyo recently met their new colleague: AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director.
This year, Levy serves on the 2016 Clio Health jury—we checked in with him ahead of the awards to discuss approaching the industry through an inventive lens.