Music is often, if not always, a vital component of a well-crafted ad. What would Apple’s silhouette iPod commercials have been without Jet’s “Are You Gonna Be My Girl?” Would the Jeep Renegade ad have been as powerful without X Ambassadors’ “Renegades”?
We checked in with the Clio Image Awards juror about building and refining classic American brand style.
Every year, each Clio Awards program encourages entries from students around the world, and every year, students submit thoughtful, inspired work.
Attaching your name to any live music isn’t necessarily the way to win a millennial audience. We spoke with Glenn Minerley, Momentum Worldwide’s VP and group account director for music and entertainment about the smartest ways to connect with millennials.
Clio Fashion & Beauty
Beauty (and Fashion) in Advertising: Firstborn CEO Dan LaCivita Addresses An Industry on the Cutting Edge
Fashion and beauty brands are developing some of the most innovative and impactful campaigns in the zeitgeist. But beyond providing fodder for water cooler conversation, how are they changing the industry’s trajectory and driving sales?
With the help of our partners at Ads of the World, we took a look at the Argentinian ads most shared by members on social media – the top three all raise awareness for varying healthcare issues in the country.
When it comes to the relationship between music and advertising, the jingle is just the beginning.