McCann New York's Big Game spot for National Geographic embodied the creative "genius" necessary to win the 2017 Super Clio.
The changes to the Big Game's advertising over the last five decades are indicative of more than changing creative trends—the Super Bowl audience is evolving, too.
When social media began its rise to communications dominance, Jason Peterson decided he was going to become an expert in the subject.
2017 Clio Fashion & Beauty
NEW YORK – JANUARY 25, 2017 – The Clio Awards, esteemed international advertising, design and communications competition, today announced the 2017 jury for Clio Fashion & Beauty, honoring creative excellence in the business of style, and renamed from Clio Image.
Year in Review
As the end of 2016 fast approaches, we take a look at a few of the creative ways marketers capitalized on this year’s digital and Internet trends.