Advertising Hall of Famer Linda Kaplan Thaler is responsible for some of America’s most famous, relevant and touching advertising campaigns in the industry, including the Aflac duck quack heard round the world and the daring “Yes, Yes, Yes” for Clairol Herbal Essences. Much of her work has become part of the American pop-culture landscape.
Born six years ago when the brand scored an Olympic sponsorship to begin during 2010’s Vancouver Winter Games, “Thank You, Mom” has since developed into an iconic Olympic campaign.
With social strategists who double as standup comedians, creatives who train as MMA fighters and diehard racecar fan social media managers, BLKBX draws out the individuality of its talent to drive its business forward.
In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over the course of three days in Bali to weigh more than 600 submissions in the category.
In between grueling training sessions, countless competitions and records set, Phelps has also become a fixture in ad campaigns.
Last year, the International Olympic Committee (IOC) announced that non-sponsor brands would be allowed to air television spots during the Olympics. Here are some brands taking advantage of the new opportunities.
It’s not entirely off brand that a 6’5” former DJ from Eastern Europe would carry his rock ‘n’ roll vibe into the advertising world.