Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.
This week, a previous top Shazammer overtakes the song from Apple’s ubiquitous “It’s Here” iPhone X ad.
1) Chanel, “Film”
Agency: BETC Paris
Track: Runnin' (Lose It All)” by Naughty Boy Feat. Beyoncé & Arrow
Chanel (and Naughty Boy/Beyoncé) has finally overthrown Apple’s “It’s Here” advertisement, which held the Shazam top spot for two consecutive weeks -- though this ad is actually a few months old. The sultry, fierce Kristen Stewart-starrer for Chanel’s new Gabrielle Chanel fragrance was no. 1 on the top Shazam’d list back in September).
2) Spotify, “J Balvin & Willy William: Mi Gente”
Agency: Wieden + Kennedy
Track: “Mi Gente” by J Balvin & Willy William
Spotify is putting all eyes on Latin America with its new ¡Viva Latino! playlist, which is meant to inspire the same following and genre growth as its famed Rap Caviar playlist. A recent flood of hits like the club-ready “Mi Gente,” combined with a new podcast that will feature interviews with Latin American superstars like J Balvin, is sure to bolster the channel’s popularity.
3) Apple, “It’s Here” (last week number 1 -- for two weeks)
Agency: TBWA Chiat Day
Track: “Best Friend” by Sofi Tukker Feat. NERVO & The Knocks & Alisa Ueno
Apple’s iPhone X ad is still fighting for Shazam glory, though it’s down two spots this week. People will probably continue to vibe to the commercial until the X is finally back in stock, and safe in their grubby lil hands.
4) Google, “The New Way” (last week number 2)
Agency: In House
Track: “Work It Out” by Karizma
The upbeat, gospel-infused banger from Karizma drops two spots this week, but is still just as fun to work out to. Maybe it is time to get a Chromebook.
5) Apple, “What’s A Computer”
Agency: TBWA\Media Arts Lab
Track: “Go” by Louis The Child
Apple’s latest iPad commercial follows a child who uses the device to text friends, work on homework from outside her (probably) Brooklyn dwelling, make an AR-inspired bug-themed zine, and generally engage in cool precocious kid activities. All accompanied by Louis the Child, otherwise known as the perfect cool precocious kid soundtrack.
6) Jeep, “Release Your Renegade”
Agency: DDB Chicago
Track: “Bad At Love” by Halsey
Jeep continues to inspire rebellion with its “Be unique. Be authentic.” slogan, aptly encapsulated by the alterna-pop Halsey.
7) Applebee’s, “Dreams Come True”
Agency: Grey Global Group Inc.
Track: “You Make My Dreams” by Daryl Hall & John Oates
Few things are more enjoyable than settling into a comfy chain booth seat, eating a steak, and listening to Hall & Oates. Applebee’s is keeping it classic.
8) Samsung, “Growing Up” (last week number 5)
Agency: 72andSunny, MWWPR, R/GA
Track: “I’m Moving On” by Chyvonne Scott
Relive the heartwarming story of a boy switching from an iPhone to a Samsung again this week, as it falls three spots to no. 8.
9) Old Navy, “Electric HoliYAY Style”
Track: "Light It Up (Remix)" by Major Lazer Feat. Nyla & Fuse ODG
It’s that time of year again, the time when we’re inundated with Old Navy ads and insane sales. This aptly named song syncs with a holiday lighting display that Clark Griswold would be jealous of.
10) Mountain Dew, “Dewey Rider” (last week number 8)
Agency: BBDO, Chelsea
Track: “All The Way Up” by Fat Joe & Remy Ma Feat. French Montana & Infared
Mountain Dew’s stock car-themed mockumentary ad stays in the race after being no. 8 last week.