Chanel Is Back, Back Again

The most Shazam'd songs of the week: November 13-19

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.

This week, a previous top Shazammer overtakes the song from Apple’s ubiquitous “It’s Here” iPhone X ad.

1) Chanel, “Film”

Agency: BETC Paris

Track: Runnin' (Lose It All)” by Naughty Boy Feat. Beyoncé & Arrow

Chanel (and Naughty Boy/Beyoncé) has finally overthrown Apple’s “It’s Here” advertisement, which held the Shazam top spot for two consecutive weeks -- though this ad is actually a few months old. The sultry, fierce Kristen Stewart-starrer for Chanel’s new Gabrielle Chanel fragrance was no. 1 on the top Shazam’d list back in September).

THE FRAGRANCE GABRIELLE CHANEL – THE FILM

 

2) Spotify, “J Balvin & Willy William: Mi Gente”

Agency: Wieden + Kennedy

Track: “Mi Gente” by J Balvin & Willy William

Spotify is putting all eyes on Latin America with its new ¡Viva Latino! playlist, which is meant to inspire the same following and genre growth as its famed Rap Caviar playlist. A recent flood of hits like the club-ready “Mi Gente,” combined with a new podcast that will feature interviews with Latin American superstars like J Balvin, is sure to bolster the channel’s popularity.

 

3) Apple, “It’s Here” (last week number 1 -- for two weeks)

Agency: TBWA Chiat Day

Track: “Best Friend” by Sofi Tukker Feat. NERVO & The Knocks & Alisa Ueno

Apple’s iPhone X ad is still fighting for Shazam glory, though it’s down two spots this week. People will probably continue to vibe to the commercial until the X is finally back in stock, and safe in their grubby lil hands.

iPhone X is Here — Apple

 

4) Google, “The New Way” (last week number 2)

Agency: In House

Track: “Work It Out” by Karizma

The upbeat, gospel-infused banger from Karizma drops two spots this week, but is still just as fun to work out to. Maybe it is time to get a Chromebook.

You Chromebook

 

5) Apple, “What’s A Computer”

Agency: TBWA\Media Arts Lab

Track: “Go” by Louis The Child

Apple’s latest iPad commercial follows a child who uses the device to text friends, work on homework from outside her (probably) Brooklyn dwelling, make an AR-inspired bug-themed zine, and generally engage in cool precocious kid activities. All accompanied by Louis the Child, otherwise known as the perfect cool precocious kid soundtrack.

iPad Pro — What’s a computer — Apple

 

6) Jeep, “Release Your Renegade”

Agency: DDB Chicago

Track: “Bad At Love” by Halsey

 Jeep continues to inspire rebellion with its “Be unique. Be authentic.” slogan, aptly encapsulated by the alterna-pop Halsey.

Halsey | Release Your Renegade | Jeep®

 

7) Applebee’s, “Dreams Come True”

Agency: Grey Global Group Inc.

Track: “You Make My Dreams” by Daryl Hall & John Oates

Few things are more enjoyable than settling into a comfy chain booth seat, eating a steak, and listening to Hall & Oates. Applebee’s is keeping it classic.

Applebee's Commercial 2017 - (USA)

 

8) Samsung, “Growing Up” (last week number 5)

Agency: 72andSunny, MWWPR, R/GA

Track: “I’m Moving On” by Chyvonne Scott

Relive the heartwarming story of a boy switching from an iPhone to a Samsung again this week, as it falls three spots to no. 8.

Samsung Galaxy: Growing Up

 

9) Old Navy, “Electric HoliYAY Style”

Agency: Chandelier

Track: "Light It Up (Remix)" by Major Lazer Feat. Nyla & Fuse ODG

It’s that time of year again, the time when we’re inundated with Old Navy ads and insane sales. This aptly named song syncs with a holiday lighting display that Clark Griswold would be jealous of.

Electric HoliYAY Style only at Old Navy

 

10) Mountain Dew, “Dewey Rider” (last week number 8)

Agency: BBDO, Chelsea

Track: “All The Way Up” by Fat Joe & Remy Ma Feat. French Montana & Infared

Mountain Dew’s stock car-themed mockumentary ad stays in the race after being no. 8 last week.

Dewey Ryder | Mountain Dew