Enticing New Consumers with Vintage Tracks

The most Shazam’d songs of the week: October 16 – October 22

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.

More and more, the top Shazam’d songs from commercials are moving toward adaptations and remakes of older tracks or classic vintage tunes. Well-known brands who have been in the business for years and years are tapping into these catchy gems more and more, and they have Shazam users’ fingers tapping for more. The conversion and engagement acquired from these older pieces highlights the shift toward nostalgia in music-centered spots.

 

1) Apple “Unveiled”

Agency: TBWA Chiat Day

Track: “Area” by MagnusTheMagnus

1 week, 2 weeks, 3 weeks at the top – MagnusTheMagnus’ “Area” remains number one yet again.

iPhone 8 and iPhone 8 Plus — Unveiled — Apple

 

2) Apple “Portraits Of Her”

Agency: TBWA Chiat Day

Track: “This Strange Effect” by The Shacks

Moving up to number two this week is The Shacks’ “This Strange Effect,” keeping Apple locked in at the top one and two spots for another week.

iPhone 8 Plus — Portraits of Her — Apple

 

3) Jeep “Go Anywhere”

Agency: DDB Chicago

Track: “Believer” by Imagine Dragons

Are you a “Believer” yet? Imagine Dragons and Jeep are here to stay.

 

 

4) Volkswagen “Rain”

Agency: DDB, Palm + Havas, Deutsch Inc, PHD

Track: “With A Little Help From My Friends” by Joe Cocker

Embracing its original 1960s/70s hippy vibe, this groovy spot from Volkswagen is making its mark on the Shazam chart. Joe Cocker’s rendition of “With A Little Help From My Friends” adds the perfect far-out feel to this fun commercial, and Shazamers are loving the throwback.

The People First Warranty | Volkswagen “Rain” Commercial (60 Seconds)

 

5) Samsung “I Love You”

Agency: Weiden+Kennedy Portland

Track: “Similau” by Peggy Lee

Peggy Lee’s “Similau” remains on the chart for another week in Samsung’s sweet “I Love You” spot.

Samsung Galaxy Note8: I Love You

 

6) Oreo “Oreo Dippers”

Agency: The Martin Agency

Track: “You And Me” by Penny & The Quarters

Filled with wonder, this Oreo spot embraces a vintage track as the soundtrack of a father-daughter mini adventure to the stars. Dive into the sweet sound, and get your Oreos ready to dunk.

OREO Dippers

 

7) Jeep “Release Your Renegade”

Agency: DDB Chicago

Track: “Bad At Love” by Halsey

Jeep’s second track in the top ten for another week, Halsey’s “Bad At Love” is still making waves among Shazam users.

Halsey | Release Your Renegade | Jeep®

 

8) Citi “Joy Ride”

Agency: Publicis

Track: “Here Comes Your Man” by Pixies

Citi embraces the small moments of pure joy in its latest “Joy Ride” spot, showcasing perfectly the exhilarating feeling of stepping onto a buggy and riding it all the way to your parking spot. Pixies’ “Here Comes Your Man” ties in to this feeling perfectly.

Citi: "Joy Ride” :30 Citi® Anthem Commercial

 

9) BMW “So Alive”

Agency: kbs+p, KBS

Track: “So Alive” by The Goo Goo Dolls

“So Alive” and still kicking in the top ten, The Goo Goo Dolls and BMW continue to rev up the Shazam chart.

BMW - So Alive

 

10) Google “More, More, More”

Agency: In House

Track: “Make It Look Easy” by Danger Twins

Slightly techno and very upbeat, Danger Twins’ “Make It Look Easy” ties in “effortless”-ly with Google’s “More More More” spot. The chorus of “We Make It Look Good” is the best you can ask for in a commercial promoting Google Pixel 2’s newest features. 

Meet Google Pixel 2 | More, more, more