Extending Reach With Music-Driven Ads

The most Shazam’d songs of the week: October 2 – October 8

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.

Doubling and tripling up is becoming a trend in the Shazam chart as brands and artists rack up multiple spots and tracks each week. Out of the top ten this week, three are from Apple, two are from Jeep, and two are from Imagine Dragons. More than ever, brands and artists are taking advantage of their fruitful partnerships for greater exposure among Shazam users.

 

1) Apple “Unveiled”

Agency: TBWA Chiat Day

Track: “Area” by MagnusTheMagnus

Moving up to the top spot this week is MagnusTheMagnus’s “Area” for Apple’s iPhone 8 and iPhone 8 Plus “Unveiled” commercial. With over 60,000 hits this week alone, the chart-worthy single is making waves among Shazam users.

iPhone 8 and iPhone 8 Plus — Unveiled — Apple

 

2) Levi’s “Circles”

Agency: FCB West

Track: “Makeba” by Jain

Jain’s earworm of a track, “Makeba,” takes the number two spot this week for Levi’s “Circles.” The energetic dance circles marry with the catchy single effortlessly, and users are reaching for their phones for the full track.

Levi’s® "Circles" Commercial l Full

 

3) Apple “Roll”

Agency: TBWA\Media Arts Lab

Track: “Misbehaving” by Labrinth

Another Shazam chart-topper for Apple for the fourth week in a row, Labrinth’s “Misbehaving” isn’t going anywhere anytime soon.

Apple Watch Series 3 + Apple Music — Roll — Apple

 

4) Microsoft “Powerfully Beautiful”

Agency: Erwin Penland Advertising

Track: “Thunder” by Imagine Dragons

Falling from the top spot, but still making significant waves, Imagine Dragons’ “Thunder” is one of two tracks to make this week’s Shazam list for the all-star band.

Introducing Surface Laptop. Powerfully Beautiful (TV Commercial)

 

5) Jeep “Go Anywhere”

Agency: DDB Chicago

Track: “Believer” by Imagine Dragons

The second Shazam chart-topper in the same week for both Imagine Dragons and Jeep, “Believer” takes “Go Anywhere” to a new level.

 

 

6) Google “Question Mark”

Agency: In House

Track: “Warriors” by Too Many Zooz

Too Many Zooz’ “Warriors” directs the latest spot from Google. Each drum beat, finger snap, and trumpet blow link to the drop of a word, a letter or an image. This catchy instrumental piece is the perfect match for “Question Mark.”

Google Pixel 2: Questioning?

 

7) Samsung “I Love You”

Agency: Weiden+Kennedy Portland

Track: “Similau” by Peggy Lee

Unfamiliar to most, Peggy Lee’s “Similau” has people Shazaming for more info on the sweet track.

Samsung Galaxy Note8: I Love You

 

8) Jeep “Release Your Renegade”

Agency: DDB Chicago

Track: “Bad At Love” by Halsey

Newcomer Halsey is Jeep’s latest musical partner, following the likes of Imagine Dragons and X Ambassadors. In its new campaign, Jeep focuses on the artist, rather than the cars, and Shazamers are loving the new angle. Halsey’s “Bad At Love” peeks into the tail end of the :30 spot, but a few seconds is all users need to unlock the full track.

Halsey | Release Your Renegade | Jeep®

 

9) Apple “Portraits Of Her”

Agency: TBWA Chiat Day

Track: “This Strange Effect” by The Shacks

Another feature-focused spot taps into a Shazam-worthy song in this week’s list. The lyrics from The Shacks’ “This Strange Effect” tie in perfectly with the portrait features showcased throughout the spot, and it’s no wonder people are reaching for their phones to find out more about this enchanting song.

iPhone 8 Plus — Portraits of Her — Apple

 

10) Citi “Twins”

Agency: Publicis

Track: “Double Lovin’” by Spencer Wiggins

Spunky and soulful, Spencer Wiggins’ “Double Lovin’” adds endless charm to this twin-focused spot from Citi.

Citi Twins” 30 Citi® Double Cash Card Commercial