Each week, Clio highlights the top Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. Grammys is the name of this week’s game, as we hear from the nominees that were celebrated by music’s biggest night.
1) Target, “2018 Grammys: The Middle”
Track: “The Middle” by Zedd, Maren Morris, and Grey
Country singer Maren Morris joins forces with Zedd and Grey on this track, with a commercial performance that premiered during last week’s Grammys ceremony. Morris was up for Best Country Solo Performance, which she unfortunately lost to Chris Stapleton (who can coincidentally be seen on Justin Timberlake’s new single, “Say Something”). Lots of country crossover going on here.
The build-up for this commercial was also teased all over Target’s social platforms leading into the show, so it’s no surprise the new track took number one this week.
2) Apple, “Animoji”
Track: “Redbone” by Childish Gambino
Apple’s ad for the iPhone X animojis gets a makeover with a new soundtrack courtesy of Grammy nominee Childish Gambino, a.k.a. Donald Glover, whose 2017 album Awaken, My Love! was nominated for Album of the Year.
3) Jeep, “Warmest Greetings”
Agency: DDB Chicago, SapientNitro
Track: “Whatever It Takes” by Imagine Dragons
The band we hailed last week as the king of advertisement music holds steady with this week with “Whatever It Takes,” even as its brother commercial for Microsoft, featuring “Thunder,” drops off the list.
4) Apple, “What’s A Computer”
Track: “Go” by Louis the Child
Apple’s precocious kid continues to ask, “What’s a computer?” on this week’s list, with a track from Louis the Child that is proving itself to be endlessly sticky. If you’re ready to move beyond just this song and into more of Louis the Child’s discography, check out the Chicago electronic artist’s new mixtape, called Honey.
5) Mastercard, “Can’t Judge A Book”
Track: “You Can’t Judge A Book By Its Cover” by SZA, The Tracks, Radkey, Victoria Canal, William Prince, Noe Socha and Ruby Ibarra
Best New Artist nominee SZA pops up in two ads on this week’s list -- the first is from Mastercard. In it, SZA and six other even newer artists recreate the classic hit “You Can’t Judge A Book By Its Cover,” made famous by Bo Diddley.
6) Apple, “A New Light”
Track: “D.Y.T. (Do Your Thing)” by NVDES & REMMI
Another offering from Apple, NVDES & REMMI’s “D.Y.T.” does a pretty good job of making us want to play around with portrait mode and studio lighting.
7) Google Pixel 2, “The Picture Perfect Life”
Track: “1-800-273-8255” by Logic feat. Alessia Cara, Khalid
Google makes good use of Logic, Alessia Cara, and Khalid’s Grammy-nominated hit about suicide prevention with an ad showcasing all the great photos people can take on the phone -- and the hidden struggle that might be behind them.
8) Google, “The New Way”
Track: “Work It Out” by Karizma
People will apparently never get over how great this gospel-pop song is, which is definitely a sign for good things to come for Baltimore DJ Karizma.
9) Mountain Dew, “Dewey Rider”
Agency: BBDO, Chelsea
Track: “All The Way Up” by Fat Joe, Remy Ma Feat. French Montana & Infared
Another mainstay at this point is Fat Joe’s “All The Way Up,” an inspiring, catchy banger that doesn’t technically even play until the last 10 seconds of the ad. That’s some quick Shazaming.
10) Butterfinger, “Undeniably”
Agency: Dailey, 360i LLC
Track: “GDFR” by Flo Rida Feat. Sage The Gemini & Lookas
Your favorite new club jam from Flo Rida, Sage The Gemini, and Lookas, will now conjure up only images of delicious, crunchy Butterfingers.
11) Gap, “Logo Remix”
Agency: In-house and Blue Flames
Track: “Hold Me Now” by Thompson Twins, remixed by Metro Boomin’
Gap takes us down a memory lane of past Gap logos, with cameos from several up-and-coming singers and actors, to promote their new remixed collection. Appearances include rapper Awkwafina, SZA again, The Florida Project’s Bria Vinaite and 13 Reasons Why’s Miles Heizer, among others. And the song itself is (fittingly) also remixed by Metro Boomin’, a version of Thompson Twins’ hit “Hold Me Now.”
12) Peloton, “Give It All”
Track: “The Greatest” by Sia
OK, but where is Sia’s Grammy for this workout bop??