Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.
Jain takes over the number one spot on this week’s Shazam chart with her upbeat and powerful song, “Makeba.” Paired perfectly with Levi’s “Circles” spot, “Makeba” is making this international artist someone to definitely keep your eye on. The hit track’s music video even took home the gold Clio for music marketing. So, crank up the volume and listen in to the top Shazam’d songs from commercials this week.
1) Levi’s “Circles”
Agency: FCB West
Track: “Makeba” by Jain
Rising to the number one spot this week is Levi’s “Circles.” The upbeat spot centers around the universal culture of dance circles, and Jain’s “Makeba” is the perfect track to get everyone moving – in Levi’s jeans, of course. Jain’s music video for “Makeba” also recently won a gold Clio in music marketing for 2017.
2) Chanel “Film”
Agency: BETC Paris
Track: “Runnin’ (Lose It All)” by Naughty Boy Feat. Beyonce and Arrow Benjamin
The empowering Chanel spot is down to number two this week with around 16,000 Shazams. The spot shows Kristen Stewart wrapped in fabric, breaking free to a new world – all to the beat of Beyonce singing “Runnin’ (Lose It All)” by Naughty Boy and Arrow Benjamin.
3) Jeep “Go Anywhere”
Agency: DDB Chicago
Track: “Believer” by Imagine Dragons
Jeep is no stranger to successful music-focused spots, and Imagine Dragons is no stranger to advertising partnerships with brands. The two together make for a catchy spot that has people Shazaming for more.
4) Apple “Roll”
Agency: TBWA\Media Arts Lab
Track: “Misbehaving” by Labrinth
New artist Labrinth and his popular song “Misbehaving” is making waves for Apple in latest ad. Landing at number four this week, Apple’s “Roll” follows an ear pod-clad skateboarder tearing up a train station to Labrinth’s hit track.
5) Microsoft “Powerfully Beautiful”
Agency: Erwin Penland Advertising
Track: “Thunder” by Imagine Dragons
I told you Imagine Dragons was no stranger to advertising partnerships, didn’t I? The second Imagine Dragons track on this week’s list, “Thunder” helped put Microsoft’s “Powerfully Beautiful” on the Shazam chart. The spot offers a tease of the chorus without the lyrics, so it’s no wonder people are reaching for their phones to find out where they’ve heard the song before.
6) Samsung “Do Bigger Things”
Track: “Howlin’ For You” by The Black Keys
When a spot focuses solely on features, it can be tricky keeping your audience hooked. Samsung’s “Do Bigger Things” accomplishes that by adding a sound bite of “Howlin’ For You” by The Black Keys to the mix.
7) BMW “So Alive”
Agency: KBS+P, KBS
Track: “So Alive” by The Goo Goo Dolls
Either off-road or on a race track, BMW wants you to feel the excitement of driving one of their cars. As far as Shazam users are concerned, The Goo Goo Dolls’ “So Alive” is the perfect track to complement the ad.
8) State Farm “Starting Today”
Track: “Safe and Sound” by Lily Elise
State Farm continues its slate of music-centric spots with “Starting Today,” and people are loving Lily Elise’s rendition of the hit song “Safe and Sound.”
9) Macy’s “Get Ready for Fall”
Agency: JWT, BBDO NY
Track: “Bright Lights” by Gary Clark Jr.
Following women getting ready to go out for a fall night, Macy’s taps into artist Gary Clark Jr. The rock and roll version of “Bright Lights” is almost unrecognizable, but the twinge of familiarity has people Shazaming for more.
10) GMC “Dad Like A Pro”
Agency: Leo Burnett
Track: “Me and You” by Barry Louis Polisar
Barry Louis Polisar’s “Me and You” adds just the right amount of indie flair to GMC’s sweet “Dad Like A Pro” spot, making it the perfect track to Shazam. Follow the spot as the son copies everything his dad does in the most adorable ways.