Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. This week the usual suspects--Google, Apple, and Mountain Dew--round out the top three. But further on the horizon are some truly heartwarming ads, proving that sincerity doesn’t end with the holiday season (and a sad acoustic cover of a hit song certainly helps set the mood).
1) Google, “Go Round”
Track: “Grant Green” by Mr. Jukes feat. Charles Bradley
Mr. Jukes’ upbeat, Charles Bradley-sampling bop snags number one this week after months floating around the top ten most Shazam’d.
2) Apple, “Introducing Face ID”
Track: “Turning Heads” by NVDES
NVDES is still bring the party to killer iPhone X features, like portrait mode.
3) Mountain Dew, “Dewey Rider”
Agency: BBDO, Chelsea
Track: “All The Way Up” by Fat Joe, Remy Ma Feat. French Montana & Infared
In the immortal words of Fat Joe, “Nothing can stop [this commercial], [“Dewey Rider”] is all the way up, all the way up.” Let’s see if it can finally overtake the Apples and Googles and hit no. 1 next week.
4) Apple, “It’s Here”
Track: “Best Friend” by Sofi Tukker Feat. NERVO & The Knocks & Alisa Ueno
Pop duo Sofi Tukker is certainly making that iPhone X look appealing. The graphics of the commercial really make you feel like you’re living inside the pop banger.
5) Procter & Gamble, “Thank You, Mom: The Winter Olympics”
Agency: Wieden + Kennedy, Grey Healthcare Group, Inc, Omnicom Media Group
Track: “Ooh Child” by MILCK
I’m not ashamed to admit that the combo of MILCK’s sad-inspo ballad and uplifting Olympic dreams stories made me well up a single tear. Hopefully there’s more to advertising goodness to come as the games get closer. Bring on the happy-cry-inducing Winter Olympics commercials!
6) Peloton, “Give It All”
Agency: Partners & Spade
Track: “The Greatest” by Sia
We’re now into week three of 2018, and if you’ve already lost track of your healthy lifestyle resolutions, never fret. Sia is here again this week to help guide you on your way to being the greatest (see what we did there).
7) State Farm, “Don’t You”
Agency: DDB Chicago
Track: “Don’t You (Forget About Me),” by Willis Earl Beal
This bluesy, stipped-down cover of the classic “Don’t You (Forget About Me)” accompanies a pretty bleak State Farm ad. Instead of marketing its services, State Farm uses the spot to remind us that though the season of giving is over, people are still very much in need. The singer, Willis Earl Beal, also acts in the commercial as the singing homeless man, and has himself been homeless in the past. Hear more about his story in a behind-the-scenes interview.
8) Nationwide, “Songs For All Your Sides”
Agency: McKinney, Universal McCann
Track: “Songs For All Your Sides” by Tori Kelly
That grating “Nationwide is on your side” jingle gets a pretty smooth revamp from singer Tori Kelly, who plays a little ditty about a heartwarming family business and a teen’s first driving lessons. It’s all very sweet. Maybe Nationwide really IS on your side.
9) Quickbooks, “Backing You Anthem”
Track: “Harder, Better, Faster, Stronger” by Willa Amai
Each day, we come closer and closer to the perils of tax season. 1099s start arriving in the mail, and that smell in the air is the scent of freelancers and gig economy workers starting to sweat. Luckily, this sweet “Harder, Better, Faster, Stronger” cover reminds us we CAN overcome this terror. But if you’re still skeptical, go put on the Kanye version ASAP.
10) Applebee’s, “All You Can Eat Riblets and Tenders”
Agency: Grey Global Group, Inc.
Track: “Keep It Comin’ Love” by KC & The Sunshine Band
Though we admit we love the Celine Dion-soundtracked all-you-can-eat riblets commercial, there is something special about KC & The Sunshine Band. We’ll take Applebee’s up on the offer -- with the condition that “Keep It Comin’ Love” plays on repeat while we eat.