Last year, the International Olympic Committee (IOC) announced that non-sponsor brands would be allowed to air television spots during the Olympics. Here are some brands taking advantage of the new opportunities.
It’s not entirely off brand that a 6’5” former DJ from Eastern Europe would carry his rock ‘n’ roll vibe into the advertising world.
It’s clear that the only race that will truly matter at this summer’s Olympics is the human race. So says Samsung, at least, with its varied Olympic campaigns.
Creativity Without Borders
Art director Rasmus Veggerby and strategic account executive Alexandra Thielke, former colleagues at Grey Denmark, packed their bags and took the plunge
The Olympic Games are founded on symbolism. From the flame to the flag to the five-ringed identity, the competition would be nothing without its iconography.
The concept of Target’s “To School & Beyond” campaign, which launched today, was dreamed up by agency Deutsch, but its execution can be attributed to a team of 8- to 17-year-olds.