Starring an interlocking cast of characters (including Anna Kendrick and Marissa Tomei) in an of-the-moment digital medium, the series is a comedy of errors about life’s universal moments—two girls trying to get a taxi on a crazy holiday evening, or a weekend getaway in which everything goes wrong.
Convening last week to deliberate on the entries in the 2015 Clio Sports Awards a few of our distinguished judges shared how this year’s campaigns are changing the game.
To better engage with fans, Under Armour and agency Droga5 elevated the sports-watching experience in a two-part campaign based around this year’s NBA post-season and Under Armour athlete Stephen Curry, one of the hottest players around.
We spoke to the 2016 Clio Music juror about how music in advertising is evolving to capture not only the next earworm, but also the ethos of the day—and how both brands and artists can exist in harmony.
Clio Fashion & Beauty
Although the details and results of last week’s discussions will remain under wraps until the announcements of the winners in September, some of our jurors gave a glimpse of the trends shaping the industry and the characteristics that defined the year’s best work.
John D. Miller was appointed CMO, NBC Olympics upon his 65th birthday in October 2015. He made the personal decision to transition his role from CMO of NBC Sports Group to this newly created position to focus solely on the Olympics.
Gone are the days when brands need a dedicated 30 seconds to tell a story. As attention spans shrink and mobile sustains its reign over media, agencies are responding with shorter, snappier creative. We’ve entered the era of the micro ad.
Brand-artist collaborations don’t happen magically. We spoke with Camille Hackney, EVP of Brand Partnerships & Commercial Licensing for Atlantic Records and Head of Global Brand Partnerships Council for Warner Music Group, about fine-tuning such collaborations beyond the traditional.
If you’re strolling down Manhattan’s Fifth Avenue this weekend, you may notice a different kind of storefront amidst the traditional glitz and glamour — a pop-up shop devoted to “all things period.”