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Luki

Lifesaver Backpack

2016
2016
Medium
Innovation
Category
Product Innovation
Entry Type
Product/Service
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Items

Credits
Entrant CompanyJ Walter Thompson Colombia, Bogota
Agency NetworkJ. Walter Thompson Colombia, Bogota
Production CompanyJ. Walter Thompson Colombia, Bogota
Creative AgencyJ Walter Thompson, Bogota
Chief Creative OfficerRodolfo Borrell / J. Walter Thompson Colombia, Bogota
Executive Creative DirectorClaudia Murillo / J. Walter Thompson Colombia, Bogota
Creative DirectorDiego Contreras / J. Walter Thompson Colombia, Bogota
Creative DirectorDiana Triana / J. Walter Thompson Colombia, Bogota
CopywriterCamilo Mateus / J. Walter Thompson Colombia, Bogota
Art DirectorCarolina Parra Garces / J. Walter Thompson Colombia, Bogota
Account DirectorAndres Sanmartin / J. Walter Thompson Colombia, Bogota
Agency Production DirectorMaria Medina / J. Walter Thompson Colombia, Bogota
Agency ProducerAndrea Hortua / J. Walter Thompson, Bogota
Bran ManagerAlejandra Angulo / Casa Luker, Bogota
industrial designer DirectorJuan Sebastian Sanchez Jimenez / Juan Sebastian Sanchez, Bogota
Director of Fashion DesignCatalina Velasquez Velandia / Juan Sebastian Sanchez, Bogota
Executive Creative DirectorMiguel Andres Norato / J. Walter Thompson Colombia, Bogota
Art DirectorCarlos Alberto Jimenez / J. Walter Thompson, Bogota

This 2016 Clio Awards Silver winning entry titled 'Lifesaver Backpack' was entered for Luki. The piece was submitted to the medium: Innovation within the entry type: Product/Service and the category: Product Innovation. It consists of 1 video and 2 images.

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