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Daimler AG / smart

Black & White

Campaign: Anything But Cliché
BERLIN
2017
2017
Entrant Company
BBDO Group Germany GmbH
Medium
Film
Category
Commercials (between thirty [30] seconds and sixty [60] seconds)
Entry Type
Product/Service
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Items

Credits
Entrant CompanyBBDO Group Germany GmbH
Agency NetworkBBDO
Holding CompanyOmnicom Group
Production CompanySterntag Film GmbH
Advertiser / BrandDaimler AG
Advertising AgencyBBDO Berlin GmbH
Post Production CompanyGlassworks London Ltd.
Chief Creative OfficerWolfgang Schneider
Executive Creative DirectorMichael Schachtner
Executive Creative Director / Creative Managing DirectorMirko Stolz
Creative Managing DirectorTobias Grimm
Creative Managing DirectorTon Hollander
Creative DirectorDavid Missing
Art DirectorShelley Lui
CopywriterNico Baumann, Samuel Weiss
Account DirectorLindsay Joensson
Chief Production OfficerSteffen Gentis
Agency ProducerSilke Rochow
ProducerKim Hoever, Maik Siering
Music / Sound DesignYessian Hamburg
ComposerRalf Denker, Ingmar Rehberg
Audio Production HouseStudio Funk GmbH & Co. KG
Sound EngineerAndy Schlegel
ProducerUta Wittchen
DirectorThe Perlorian Brothers
Director of PhotographySebastian Pfaffenbichler
EditorFabrizio Rossetti

This 2017 Clio Awards Bronze winning entry titled 'Black & White' was entered for Daimler AG / smart by BBDO Group Germany GmbH, Berlin, DE, part of agency network: BBDO and holding company: Omnicom Group. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: Commercials (between thirty [30] seconds and sixty [60] seconds). It consists of 1 video and 1 image. This piece is part of a campaign called 'Anything But Cliché' that consists of 2 elements.

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