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Penguin Books

Penguin Frozen Storybook

SHANGHAI
2017
2017
Entrant Company
TBWA\Shanghai
Medium
Brand Design
Category
Editorial
Entry Type
Product/Service
Thumbnail for Penguin Frozen Storybook
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Items

Credits
Entrant CompanyTBWA\Shanghai
Agency NetworkTBWA
Holding CompanyOmnicom Group
Production CompanyDoingfilms
Advertiser / BrandPenguin Books
Production Company (additional)AU79 Communications
Production Company (additional)RR Donnelley Asia
Asia Creative President & Greater China President and CCONils Andersson
Executive Creative DirectorRonnie Wu
Group Creative DirectorJason Jin
Art DirectorTony Fan
Art DirectorChangxu Liu
CopywriterJason Jin
CopywriterKissa Lin
Illustrator Hao Liu
EditorYang Meng
Digital ProducerPartrick Ha
ProducerJohnson Gao
PRAnny Wu
DirectorHansel Lu
DirectorChenliang Zhao
ProducerYifan Wang
Director of Photography Rongyun Ge
Project Supervisor Cuiqin Mo
Sales Executive Martin Li
Project ManagerStacy Yuan

This 2017 Clio Awards Silver winning entry titled 'Penguin Frozen Storybook' was entered for Penguin Books by TBWA\Shanghai, Shanghai, CN, part of agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Brand Design within the entry type: Product/Service and the category: Editorial. It consists of 1 video and 1 image.

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