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Baobeihuijia

A Thread Of Hope

SHANGHAI
2017
2017
Entrant Company
TBWA\ Shanghai
Medium
Branded Entertainment
Category
Event/Experiential
Entry Type
Public Service
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Credits
Entrant CompanyTBWA\ Shanghai
Agency NetworkTBWA
Holding CompanyOmnicom Group
Production CompanyDoingfilms
Advertiser / BrandBaobeihuijia
Production Company (additional)AU79 Communications
Production Company (additional)amazin Shanghai
Asia Creative President & Greater China President and CCONils Andersson
Executive Creative DirectorRonnie Wu
Group Creative DirectorJason Jin
Art DirectorTony Fan
Art DirectorChangxu Liu
Art DirectorLei Chen
CopywriterKissa Lin
EditorYang Meng
PR Anny Wu
DirectorHansel Lu
DirectorChenliang Zhao
ProducerYifan Wang
director of photography Rongyun Ge
Project Supervisor Cuiqin Mo
ConstructionRodger San
constructionAlex Shi
PR & Marketing ExecutiveVicky Li

This 2017 Clio Awards Gold winning entry titled 'A Thread Of Hope' was entered for Baobeihuijia by TBWA\ Shanghai, Shanghai, CN, part of agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Branded Entertainment within the entry type: Public Service and the category: Event/Experiential. It consists of 1 video and 1 image.

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