Y!mobile

720 HOURS OF YOUTH

TOKYO

2018

Entrant Company: Hakuhodo Kettle
Medium: Branded Entertainment
Category: Digital/Mobile
Entry Type: Product/Service

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Credits

Agency Network	Hakuhodo
Holding Company	Hakuhodo DY
Production Company	AOI Pro., Tokyo
Advertiser Brand	Y!mobile, Tokyo
Entrant Company	Hakuhodo Kettle, Tokyo
Production Company (additional)	BABEL LABEL, Tokyo
Production Company (additional)	AID-DCC inc., Tokyo
Creative Director	Shota Hatanaka / Hakuhodo Kettle
Creative Assistant	Katsuya Aonuma / Hakuhodo
Creative Assistant	Kentaro Muraishi / Freelance
Creative Assistant	Shinya Ota / Hakuhodo Kettle
Art Director	Koga Shimura / Hakuhodo Kettle
Producer	Mana Hisamatsu / AOI Pro.
Producer	Hisato Yamada / BABEL LABEL
Producer	Takahide Suzuki / AOI Pro.
Writer	Kiyoshi Inoue / sacca
Writer	Erei Hagiwara / sacca
Director	Michihito Fujii / BABEL LABEL
Director	Kentaro Shima / BABEL LABEL
Director	Hiroto Hara / BABEL LABEL
Cinematographer	Masami Ishitsuka / KOIKE JIMUSHO
Cinematographer	Yukihiro Miyagawa / Freelance
Producer	Yusuke Yamanaka / AID-DCC inc.
Producer	Kojiro Matsumoto / AID-DCC inc.
Web/SNS Director	Daiki Koyama / AID-DCC inc.
Designer	Kenjiro Nakayama / AID-DCC inc.
Developer	Takanobu Noso / AID-DCC inc.
Creative Assistant	Shusuke Umezu / AID-DCC inc.
Stage maneger ／ Scriptwriter	Yoshitatsu Yamada / Yamada Japan
Producer	Yoko Araki / TOW
Public Relations	Kenta Yamaguchi / Material Inc.
Public Relations	Sayaka Asahi / Material Inc.
Account Executive	Tomihiro Okada / Hakuhodo
Account Executive	Junya Oguchi / Hakuhodo
Account Executive	Daiki Mizuno / Hakuhodo
Account Executive	Takuya Nagasu / Hakuhodo
Account Executive	Tatsuya Seki / Hakuhodo

This 2018 Clio Awards Silver winning entry titled '720 HOURS OF YOUTH' was entered for Y!mobile by Hakuhodo Kettle, Tokyo. The advertising agency is part of the agency network: Hakuhodo and holding company: Hakuhodo DY. The piece was submitted to the medium: Branded Entertainment within the entry type: Product/Service and the category: Digital/Mobile. It consists of 1 video and 6 images.