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Under Armour

The First Meta Sneaker

NEW YORK
2022
2022
Entrant Company
Berlin Cameron, a VMLY&R Company
Medium
Digital/Mobile
Category
Emerging Technology
Entry Type
Product/Service
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Items

Credits
Agency NetworkVMLY&R
Holding CompanyWPP Group
Production CompanyNewKino Studio, New York
Advertiser BrandUnder Armour, New York
Advertising AgencyBerlin Cameron, a VMLY&R Company, New York
Entrant CompanyBerlin Cameron, a VMLY&R Company, New York
Payments/ TechnologyLuna Studio, New York
CCO & FounderEwen Cameron / Berlin Cameron
PresidentJennifer DaSilva / Berlin Cameron
Content Strategist, SocialPaige Raiczyk / Berlin Cameron
Group Account DirectorEmily Bond / Berlin Cameron
FounderNoah Kim / NewKino Studio
Senior Director,Americas MarketingDimitrija Georgiev / Under Armour
Head of Marketing, Curry BrandValerie Middleton / Under Armour
Lead, Brand & Category MediaAllison Bobruska / Under Armour
Senior DesignerSpencer Hawkins / Under Armour
Co-FounderWilliam Huang / Luna Market Inc.
Co-FounderJack Cameron / Luna Market Inc.
Chief Experience OfficerSamuel Ko / Luna Market Inc.

This 2022 Clio Awards Shortlisted entry titled 'The First Meta Sneaker' was entered for Under Armour by Berlin Cameron, a VMLY&R Company , New York. The advertising agency is part of the agency network: VMLY&R and holding company: WPP Group. The piece was submitted to the medium: Digital/Mobile within the entry type: Product/Service and the category: Emerging Technology. It consists of 1 video and 1 image.

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