Under Armour
The First Meta Sneaker
NEW YORK
2022
2022
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Video
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Items
Credits
| Agency Network | VMLY&R |
| Holding Company | WPP Group |
| Production Company | NewKino Studio, New York |
| Advertiser Brand | Under Armour, New York |
| Advertising Agency | Berlin Cameron, a VMLY&R Company, New York |
| Entrant Company | Berlin Cameron, a VMLY&R Company, New York |
| Payments/ Technology | Luna Studio, New York |
| CCO & Founder | Ewen Cameron / Berlin Cameron |
| President | Jennifer DaSilva / Berlin Cameron |
| Content Strategist, Social | Paige Raiczyk / Berlin Cameron |
| Group Account Director | Emily Bond / Berlin Cameron |
| Founder | Noah Kim / NewKino Studio |
| Senior Director,Americas Marketing | Dimitrija Georgiev / Under Armour |
| Head of Marketing, Curry Brand | Valerie Middleton / Under Armour |
| Lead, Brand & Category Media | Allison Bobruska / Under Armour |
| Senior Designer | Spencer Hawkins / Under Armour |
| Co-Founder | William Huang / Luna Market Inc. |
| Co-Founder | Jack Cameron / Luna Market Inc. |
| Chief Experience Officer | Samuel Ko / Luna Market Inc. |
This 2022 Clio Awards Shortlisted entry titled 'The First Meta Sneaker' was entered for Under Armour by Berlin Cameron, a VMLY&R Company , New York. The advertising agency is part of the agency network: VMLY&R and holding company: WPP Group. The piece was submitted to the medium: Digital/Mobile within the entry type: Product/Service and the category: Emerging Technology. It consists of 1 video and 1 image.
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