Microsoft, Xbox One X Enhanced

Visit Xbox: the birth of gaming tourism

Entrant Company
McCann London
Entry Type
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Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanyCraft/McCann, London
Advertiser BrandMicrosoft, Reading
Advertising AgencyMcCann London, London
Entrant CompanyMcCann London, London
Production Company (additional)Fire Without Smoke, London
Production Company (additional)Momentum, London
Production Company (additional)Clockwork, Johannesburg
Production Company (additional)MRM/McCann, London
Production Company (additional)Attention Seekers, London
Chief Creative Officer McCann UK and Co-PresidentRob Doubal / McCann London
Chief Creative Officer McCann UK and Co-PresidentLaurence Thomson / McCann London
Executive Creative DirectorJamie Mietz / McCann London
Executive Creative DirectorSanjiv Mistry / McCann London
CopywriterJim Nilsson / McCann London
Art DirectorJacob Björdal / McCann London
Head of StrategyKaren Crum / McCann London
Senior PlannerJames Appleby / McCann London
Senior PlannerFanni David / McCann London
PlannerThomas Keane / McCann London
Head of ArtDan Howarth / McCann London
DesignerMatthew Thomas / McCann London
DesignerNazima Motegheria / McCann London
Project DirectorClare Prager / McCann London
Project ManagerAnna Curtis / McCann London
EVP & CCO, McCann UKRob Smith / McCann London
Managing PartnerSailesh Jani / McCann London
Senior Account DirectorNicole Robinson-Spaude / McCann London
Account DirectorLynne Carter / McCann London
Account DirectorAndy Wynn / McCann London
Senior Account ManagerRobert Stockton / McCann London
Senior Account ManagerConor Lloyd / McCann London
Senior Account ManagerAnastasia Imam / McCann London
Account ManagerLucy Manning / McCann London
Account ExecutiveEloise Thompson / McCann London
Chief Production Officer EMEASergio Lopez / McCann London
Lead Executive ProducerSophie Chapman-Andrews / Craft/McCann
Executive ProducerKin-man Ly / Craft/McCann
Head of StudioEllis Faint / Craft/McCann
ProducerAlex Dougan / Craft/McCann
Junior ProducerHarvey Winter / Craft/McCann
ProducerJeremy Reichman / Craft/McCann
Print ProducerLiam White / Craft/McCann
ProducerAngelo Tsolka / Craft/McCann
Art BuyerPam Oskam / Craft/McCann
Art BuyerJulie Hughes / Craft/McCann
Studio Imaging DirectorJohn Martin / Craft/McCann
Senior RetoucherRob McDonald / Craft/McCann
Senior EditorMatt Dollings / Craft/McCann
Senior EditorPaul Jenkinson / Craft/McCann
EditorSabina Dallu / Craft/McCann
Creative ResearcherHolly Webster / Craft/McCann
Print Studio ManagerRobbie Maynard / Craft/McCann
Creative TechnologistTai Smith / Momentum
PhotographyDuncan Harris / Freelance
PhotographyJosh Taylor / Freelance

This 2019 Clio Awards Shortlisted entry titled 'Visit Xbox: the birth of gaming tourism ' was entered for Microsoft, Xbox One X Enhanced by McCann London, London. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Direct within the entry type: Product/Service and the category: Other. It consists of 1 video and 1 image.