OnStar

Crisis Mode

DETROIT

2022

Entrant Company: OnStar
Medium: Direct
Category: Experience/Activation
Entry Type: Product/Service

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Video

Items

Credits

Agency Network	MullenLowe Group
Holding Company	Interpublic Group
Production Company	None, None
Advertiser Brand	OnStar, Detroit, MI
Advertising Agency	Campbell Ewald, Detroit
Entrant Company	OnStar, Detroit
Marketing Director, Global Connected Services	Laura Thornton / OnStar
Digital Sales and Marketing	Phil Colley / OnStar
Digital Engagement Lead	Casey Campbell / OnStar
CRM & Performance Marketing Manager	Lisa Schinderle / OnStar
CRM Assistant Marketing Manager	John Moylan / OnStar
Chief Creative Officer	Silmo Bonomi / Campbell Ewald
Chief Creative Officer	Clarence Bradley / Campbell Ewald
Executive Creative Director	Nat Resende / Campbell Ewald
Executive Creative Director	David Mackereth / Campbell Ewald
Chief Strategy Officer	Kari Shimmel / Campbell Ewald
Group Director, Integrated and Brand Strategy	Chris Marchegiani / Campbell Ewald
Director	Nick Meyer / Campbell Ewald
Social Strategy	Steve Castro-Savich / Campbell Ewald
Group Creative Director	Jim Millis / Campbell Ewald
Associate Creative Director, Social	Matthew Perry / Campbell Ewald
Art Director	Elmar Stewart / Campbell Ewald
Art Director	Su Ha / Campbell Ewald
Creative Director	Chris McMahon / Campbell Ewald
Creative Director	Ronaldo Jardim / Campbell Ewald
Community Manager	Skyler Wilkes / Campbell Ewald
Director of Account Services, Detroit	Colin Padden / Campbell Ewald
Account Director	Caitlin Kelly / Campbell Ewald
Account Supervisor	Chad McLean / Campbell Ewald
Account Executive	Megan Niehiesel / Campbell Ewald
Associate Director, Integrated Production	Martha Torre Carter / Campbell Ewald
Assistant General Counse	Todd Chawansky / Campbell Ewald

This 2022 Clio Awards Shortlisted entry titled 'Crisis Mode' was entered for OnStar by OnStar, Detroit. The advertising agency is part of the agency network: MullenLowe Group and holding company: Interpublic Group. The piece was submitted to the medium: Direct within the entry type: Product/Service and the category: Experience/Activation. It consists of 1 video and 1 image.