This 2017 Clio Awards Shortlisted entry titled 'The Mother' was entered for Elkjøp Nordic by DDB Stockholm AB, Stockholm, SE, part of agency network: DDB and holding company: Omnicom Group. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: Commercials (between thirty [30] seconds and sixty [60] seconds). It consists of 1 video and 1 image. This piece is part of a campaign called 'A gift can say it all' that consists of 2 elements.