Macmillan Cancer Support

Whatever it takes

LONDON

2022

Entrant Company: AMVBBDO
Medium: Film
Category: 61 Seconds to Five Minutes
Entry Type: Public Service

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Credits

Agency Network	BBDO
Holding Company	Omnicom Group
Production Company	Iconoclast, London
Advertiser Brand	Macmillan Cancer Support, London
Advertising Agency	AMVBBDO, London
Entrant Company	AMVBBDO, London
Post Production Company	Stitch Editing
Music/Sound Company	750pmh
Post Production Company	MPC
Media Agency	Zenith
Chief Creative Officer	Alex Grieve / AMVBBDO
Producer	Verity Elvin / AMVBBDO
Designer	Daniel Mead / AMVBBDO
Strategist	Tom White / AMVBBDO
Creative Director	Andy Clough / AMVBBDO
Strategist	Nicola Willison / AMVBBDO
Creative Director	Rich McGrann
Board Account Director/Business Lead	Alex Bird / AMVBBDO
Creative Team	Benjamin Polkinghorne
Board Account Director/Business Lead	Rachel Dymond / AMVBBDO
Account Management	Angela Kwashie / AMVBBDO
Creative Team	Scott Kelly
Director	Jonathan Alric / Iconoclast
Producer	Jane Lloyd / Iconoclast
TV Producer	Verity Elvin
Executive Producer	Guy Rolfe / Iconoclast
DOP	Paul Ozgur / Iconoclast
Typographer/Designer	Daniel Mead
Editor	Nicholas Larrouquere / Stitch Editing
Sound Designer	Sam Ashwell / 750mph
Executive Creative Director	Nicholas Hulley / AMVBBDO
Executive Creative Director	Nadja Lossgott / AMVBBDO
Art Director	Scott Kelly / AMVBBDO

This 2022 Clio Awards Bronze winning entry titled 'Whatever it takes' was entered for Macmillan Cancer Support by AMVBBDO, London. The advertising agency is part of the agency network: BBDO and holding company: Omnicom Group. The piece was submitted to the medium: Film within the entry type: Public Service and the category: 61 Seconds to Five Minutes. It consists of 1 video and 1 image.