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McDonald's Suisse Restaurants Sàrl

Cash/Bitcoin

Campaign: 50 Years Big Mac
ZURICH
2018
2018
Entrant Company
TBWA\Switzerland AG - TBWA\CHIAT\DAY NEW YORK
Medium
Out of Home
Category
Poster
Entry Type
Product/Service
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Items

Credits
Agency NetworkTBWA
Holding CompanyOmnicom Group
Production CompanyTBWA\Switzerland AG, Zurich
Advertiser BrandMcDonald's Suisse Restaurants Sàrl, Crissier
Entrant CompanyTBWA\Switzerland AG - TBWA\CHIAT\DAY NEW YORK, Zurich
Post Production CompanyEG+, Zurich
Media AgencyOMD Switzerland AG, Zurich
Chief Creative OfficerChris Garbutt / TBWA\ Chiat Day NY
Chief Creative OfficerChris Beresford Hill / TBWA\Chiat\Day NY
Global Brand LeaderBrian Swords / TBWA\Chiat\Day NY
Group Creative Director & Head of DesignChris Rowson / TBWA\Chiat\Day NY
IllustratorAlex Trochut / Alex Trochut
Creative DirectorBruce Roberts / TBWA\Switzerland AG
Creative DirectorManuel Wenzel / TBWA\Switzerland AG
Senior Art DirectorFrédéric Nogier / TBWA\Switzerland AG
Senior CopywriterFelix Freese / TBWA\Switzerland AG
Art DirectorAngelo Sciullo / TBWA\Switzerland AG
Junior Art DirectorDavy Renaud / TBWA\Switzerland AG
Junior Art DirectorGaston Filippo / TBWA\Switzerland AG
Junior Art DirectorMichel Kissling / TBWA\Switzerland AG
Senior CopywriterTizian Walti / TBWA\Switzerland AG
CopywriterDavid Voges / TBWA\Switzerland AG
Group Account DirectorDanijel Sljivo / TBWA\Switzerland AG
Group Account DirectorKhara Wagner / TBWA\Chiat\Day NY
Account DirectorCaroline Büchner / TBWA\Switzerland AG
Associate Account ManagerSarah Cheng / TBWA\Chiat\Day NY
3D-Artist/Motion DesignerVivian Lee / TBWA\Chiat\Day NY
3D-Artist/Motion DesignerSeokmin Hong / TBWA\Chiat\Day NY
EditorToni Rubera / EG+

This 2018 Clio Awards Silver winning entry titled 'Cash/Bitcoin' was entered for McDonald's Suisse Restaurants Sàrl by TBWA\Switzerland AG - TBWA\CHIAT\DAY NEW YORK, Zurich, part of agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Poster. It consists of 1 image. This piece is part of a campaign called '50 Years Big Mac' that consists of 3 elements.

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