Aetna

The 11 Initiative

2015

Medium: Public Relations
Category: Public Affairs
Entry Type: Product/Service

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Video

Items

Credits

Entrant Company	Ogilvy New York, New York
Agency Network	Ogilvy New York, New York
Production Company	Unit 9, New York
Other	Ogilvy PR, New York
Other	Neo@Ogilvy, New York
Editing Company	Brehm Lab, New York
Chief Creative Officer	Alfonso Marian / Ogilvy New York, New York
Group Creative Director	Jim Thompson / Ogilvy New York, New York
Group Creative Director	Simona Lo / Ogilvy New York, New York
Executive Creative Director	Ryan Wagman / Ogilvy New York, New York
Copywriter	Jeff Scardino / Ogilvy New York, New York
Copywriter	Luna Hurtado / Ogilvy New York, New York
Art Director	Dima Kronfol / Ogilvy New York, New York
Art Director	Peter Hahn / Ogilvy New York, New York
Art Director	Katie O'Keefe / Ogilvy New York, New York
Art Director	Elli Hanson / Ogilvy New York, New York
Executive Group Director	Rebecca Barnard / Ogilvy New York, New York
Management Supervisor	Ben Levine / Ogilvy New York, New York
Account Supervisor	Ariana Gianacopoulos / Ogilvy New York, New York
Account Executive	Candice Hardie / Ogilvy New York, New York
Strategy/Planning	Jeremy Wilson / Ogilvy New York, New York
Executive Producer	Akiko Nakashima / Ogilvy New York, New York
Producer	Swati Prasad / Ogilvy New York, New York
Producer	Habi Magassa / Ogilvy New York, New York
Other	Eugenia Rudman / Ogilvy New York, New York
Other	Jeannine Feyen / Ogilvy PR, New York
Media	Peter Edinger / Neo@Ogilvy, New York
Director	Jonathan Pearson / Unit 9, New York
Director of Photography	Rob Gilbert / Unit 9, New York
Executive Producer	Adam Dolman / Unit 9, New York
Executive Producer	Ben Young / Unit 9, New York
Engineer/Designer	Mateusz Marchwicki / Unit 9, New York
Engineer/Designer	Yifei Chai / Unit 9, New York
Tech/Project Manager	Kanish Patel / Unit 9, New York
Creative Technologist	Dan Baker / Unit 9, New York

This 2015 Clio Awards Shortlisted entry titled 'The 11 Initiative' was entered for Aetna. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Public Affairs. It consists of 1 video and 1 image.