SYDNEY, AUSTRALIA // As a loud-mouthed rebel tween, nicknamed ‘motormouth’, Alex was known to voice her opinions to anyone who listened.
Whether in schoolyards, Sunday family nosh-ups, or at late night takeaways, she believed if she spoke her mind, she would help create the world she wanted to see. Moving through glamorous jobs such as a department store perfume sprayer, pizza deliverer and school photographer’s assistant, she finally found a place to voice her opinions at M&C Saatchi London.
Alex’s work has picked up a range of awards including 10 Cannes Lions, D&AD, Clio, One Show, New York Festivals, Spikes Asia and London International Awards. Recent highlights include picking up an Adfest Grand Prix for Humanity for her work on the Cancer Council’s I Touch Myself Project.
She is particularly excited by how we are now seeing global health and wellness campaigns filtered through unexpected genres such as film, music, data and tech, because she believes health messaging should have no constraints when it comes to bringing positive change to people’s lives.