SAO PAULO, BRAZIL // Fabio joined Bayer Consumer Brazil, one of the most important affiliate of Bayer in the world, as head of Marketing. Responsible for leading the organization to a next level of communication capability.
Since then, some successful campaigns have been launched, such as Coppertone re-launch, sun care, that grew exponential market share in last seasons, and Gyno Canesten switch (RX to OTC), scored as one of the best campaigns at IPSOS Institute of all times in Brazil.
Prior joining Bayer, Fabio had large experience in several FMCG like Coca-Cola, Reckitt Benckiser, Kimberly Clark, and different international roles such as Global Brand Director and Regional Marketing Director in Argentina, USA and UK.
Fabio believes disruptive campaigns can really “catch consumer attention”, bringing to life a relevant proposition, in a world that thousands of brands are exposed every day for everyone.
Fabio is also a sports enthusiastic, loves soccer, tennis, basketball and lots more.