SINGAPORE // Joji is the cofounder and creative partner of BLK J, one of the fastest growing independent advertising agencies in Asia. Within four months of setting up, BLK J has managed to attract four blue chip clients.
Before founding BLK J, Joji was the Group Executive Creative Director of DDB Group Singapore. He was also the head of DDB Asia’s Creative Council and a member of the Global Creative Council.
Joji has over 23 years of experience working as a Copywriter and Executive Creative Director with some of the best and biggest agencies in India and Singapore – Ogilvy, JWT, Lowe, BBDO and DDB.
Some of the brands he has helped grow are Unilever, Johnson & Johnson, Shell, Nestle, Heineken, Mercedes-Benz and Singapore Health Promotion Board.
Joji joined DDB Group Singapore in 2009 and was responsible for putting together the team that helped make the agency the most successful Singaporean agency in both new business wins and major international awards.
DDB Group has been the most successful agency at Cannes for seven consecutive years. In 2013 the agency was named fifth-best promo and activation agency in the world.
Joji has been named Singapore’s Most Influential Creative Director by the Institute of Advertising Singapore and South East Asia’s Creative Person of the Year by Campaign two years in a row. He has judged Cannes Lions four times and was the Jury President for Print & Publishing in 2016.