NEW YORK, USA // Jaime Weston joined the NFL in 2003 and serves as Senior Vice President of Marketing, Creative and Branding. She is the driving force for fostering a greater connection with current NFL fans and developing the next generation of fans.
In addition to spearheading the league’s fan strategy, Weston oversees brand management and creative strategy, serving as managing director of the award-winning NFL Creative Department. In this role, she managed the creation of the NFL’s viral “Super Bowl Babies” video campaign, which garnered tens of millions of engagements on traditional and digital channels.
Weston is charged with leading the league’s advertising and entertainment initiatives, with the goal of developing innovative approaches that appeal to a diverse fan base. She is also responsible for working with all 32 NFL teams, sponsors, licensees and broadcast partners to protect and grow the NFL’s brand equity, while delivering value to its partners.
Under Weston’s leadership, the league established a centralized framework to leverage its brand, reimagined its 50th anniversary Super Bowl logo, and updated the iconic NFL shield. As a result of her work, Sports Business Journal recognized Weston as a one of the leading “Game Changers” in the field.
Prior to joining the NFL, Weston developed the e-commerce division and brand strategy for the Susan Dell apparel brand on the heels of its first collection debut. This followed a time when she worked for Federated Department Stores on the team that launched Bloomingdales.com.
Weston’s previous experience in the apparel industry was with Ermenegildo Zegna where she directed the marketing and advertising strategy for the men’s luxury brand. She began her career in the publishing industry for serving in a variety of marketing roles at various publications including Esquire, Seventeen, Sports Illustrated and TimeOut New York.
A graduate of the Georgia Institute of Technology in Atlanta, Weston was a member of the women’s volleyball team. Weston currently resides in Long Island City, New York with her family.