NEW YORK, USA // Florent Imbert joined J. Walter Thompson in 2013 and he currently oversees the creative for Rolex, Tudor and Shelter Pets. Previously, he also worked on Puma.
While at Marcel Worldwide in Paris, he served as an Executive Creative Director and oversaw the creative department and was responsible for campaigns for a diverse mix of prestigious brands including Cartier, Oasis, Renault, Orange, BNP Paribas, Tefal, Kraft, Heineken, Garnier, Google and Ubisoft.
At Marcel, he became widely known for creating the Cartier “Odyssey” campaign, which celebrated the brand’s 165th anniversary in 2012. The campaign garnered every top award during his collective tenure at Marcel, including Cannes Lions, D&AD, The One Show, Clio Awards, ANDY Awards, London International Awards, Eurobest, Cresta and Epica Awards, among others.
Prior to Marcel, he spent three years at Publicis Conseil as a Creative Director managing a large portfolio of accounts that included Oasis, Heineken and BNP Paribas. He won the first Cyber Gold Lion for the agency for his work on the Renault iPad app, Renault Espace 360. His exceptional work on Oasis helped the brand become the No. 2 soft drink brand in France, behind Coca-Cola, and a benchmark for social digital marketing. He also was the first in creating a branded web series for BNP Paribas, generating millions of views