NEW YORK, USA // Marketing executive Katie Robinson Addis brought her 12+ years of industry experience to Red Bull Records in February 2016 as the Global Head of Marketing. Based in Los Angeles, Katie spearheads marketing efforts worldwide including account partnerships, artist branding and conceptual oversight, content creation, digital marketing, advertising, and merchandising amongst other responsibilities.
Prior to Red Bull Records, she served as a Marketing Executive for Interscope, Geffen, A&M Records overseeing projects such as The 1975, Jessie Ware, Madonna and The Japanese House. She was previously Sr. Director of Marketing at Fueled By Ramen / Elektra Records where she was responsible for the development and execution of strategic global marketing plans for multi-platinum artists including Bruno Mars, Twenty One Pilots, Paramore, Fun., and Panic! At the Disco.