LOS ANGELES, USA // Named to Billboard Magazine’s 2017 “Branding Power Players” list, Brad Rains currently serves as the Senior Vice-President of Brand Partnerships and Commercial Licensing at Atlantic Records. In this role, Rains is responsible for developing partnerships and brokering deals between advertising, music licensing, and marketing agencies and the top tier talent signed to Atlantic Records. Most recently, Brad has spearheaded breakout commercial campaigns for Portugal. The Man and Vitaminwater, Bruno Mars and Hershey’s, Lizzo and Cadillac, Max Frost and bubly, and more.
With extensive experience in music, advertising and branding, Brad especially enjoys fostering opportunities that provide new and developing artists with the widespread visibility afforded by both national and international campaigns.
Prior to assuming his current position at Atlantic Records, Brad grew up a (terrible) drummer and got his start in the music industry at various independent publishers.