BUENOS AIRES, ARGENTINA // Last year, Adweek named Martín one of the 10 most relevant creative leaders globally. TED International chose him as one of the leaders to inspire the world. Martín and his team’s work is recognized all over the world. Some noteworthy pieces include emblematic works for Coca-Cola, such as For Everyone and Security Cameras, which was the most voted commercial of the Superbowl, the commercial to claim the Argentine sovereignty of Malvinas that led from an English agency, and TyC Sports campaigns, A little over two years ago he joined McCann to create Mercado McCann, a "fresh market of ideas" that works from Argentina for global brands.
In the last year, Mercado McCann was the most awarded agency in Argentina at the Cannes Film Festival and for the second year the best agency in Argentina at Ojo de Iberoamérica, occupying the number 2 spot in the Latin American Gunn Report.