SYDNEY, AUSTRALIA // As VP Executive Creative Director APAC, Bob oversees four of R/GA’s youngest and most dynamic offices: Sydney, Singapore, Shanghai and Tokyo. Since joining mid 2017, he has been instrumental in guiding a pool of diverse talent across the region to create breakthrough work for Google, Nike, Telstra, Samsung, Shisedo, Nikon and NRL.
Bob joined R/GA after 11 years at Host Sydney. Upon joining Host in 2005 he was tasked with building a digital capability, and in 2006 the agency was awarded ‘digital hotshop of the year’. In years that followed, he was named one of the country’s top creatives (Creative Magazine, B&T, AdNews), with work recognized at major award shows for clients such as Air New Zealand, Coca-Cola and LEGO. Prior to that, Bob was Digital Creative Director at Tequila / TBWA Sydney.
Australian by trade, New Zealander by birth, Bob graduated with a Bachelor of Design from Victoria University in Wellington in the late 90s. He then moved to London where his career began as a freelance designer. It was there in those early dotcom days he found his calling, producing transformative ideas at the juncture of technology, culture and creativity.