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Will Scougal
Creative Strategy Lead EMEA & APAC

LONDON, UK // Will leads Creative Strategy at Snapchat, looking after the EMEA and APAC regions. His primary role is helping Snapchat's key brand partners realize their business objectives on the platform, within which the application of AR plays a huge part. Will also works as part of the International Management Team. Prior to Snapchat will was Head of Brand Strategy at Twitter for 3 years and prior to that he was a Creative Director within the advertising industry.