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SAN FRANCISCO, USA // Asif is the US Head of Brand Marketing for LEWIS. A proactive leader and creative strategist, he has overseen corporate, product and services campaigns for major domestic and international brands including LG, Intel, IBM, Volvo, Activision, Jenny Craig, Wix.com and Juniper Networks. He is in constant study of business, the changing needs of clients, targeting audiences and leveraging emerging platforms to ensure success.

Over the course of 18 years, Asif has guided multiple award-winning PR campaigns in the technology, wireless, convergence, entertainment, consumer electronics, lifestyle, and gaming industries. His efforts have garnered multiple Sabre, PR Week, Bulldog Media and Earnie awards.

Asif previously served as Senior Vice President at Ogilvy’s New York office, overseeing the technology PR specialty group. He earned a bachelor's degree in Psychology from the University of California, Los Angeles and a Masters in Business Administration (MBA) from the University of Southern California’s Marshall School of Business.