STOCKHOLM, SWEDEN // Henrik is one of the founding partners at Giants & Toys, the Stockholm based production company. Prior to starting Giants & Toys, Henrik spent 11 years as a Partner and Director at ACNE, splitting his time between Los Angeles, London and Stockholm.
As an internationally acclaimed and award winning commercial director, Henrik has worked with clients and agencies all over the world, directing commercials for brands like Coca-Cola, Volvo, Volkswagen, Audi, Burger King, Samsung, Amazon, Electronic Arts, Sprite, Comcast, Microsoft, Kellogs, Nissan, Peugeot, Columbia Sportswear and Verizon together with agencies like Crispin, Porter & Bogusky, TBWA/Chiat Day, Goodby, Silverstein & Partners, BBH, Fallon, Ogilvy, and Forsman & Bodenfors, among others. He has been featured on the rosters of production companies across the globe such as RSA, Outsider, Wanda, and Tempo Media. Before receiving his masters degree in filmmaking from The American Film Institute in Los Angeles, Henrik worked as a journalist and a graphic designer. This background set the foundation for what has become Henrik’s signature creative style: a highly cinematic visual style combined with a special brand of humour, born from the belief that a joke should always be told with a straight face. In addition to his strength for finding new angles in storytelling, Henrik is also fascinated with the technical aspect of filmmaking, sometimes working as a director of photography on his projects.