Image of Diego Tuya

Diego Tuya
Executive Creative Director
Mercado McCann

BUENOS AIRES, ARGENTINA // Diego is the executive creative director at Mercado McCann and part of the team that founded the agency in late 2014. In 2015, the agency was in charge of launching the latest Coca-Cola global campaign. In 2016, Mercado McCann was the most awarded agency of McCann’s network after obtaining two Grand Prix at Ojo de Iberoamérica, two Grand Prix at Círculo de Creativos, and Gold at Clio, Effie and Sol de Iberoamérica, among other relevant awards. And in the last year, Mercado McCann was the most awarded agency in Argentina at the Cannes Film Festival and for the second year the best agency in Argentina at Ojo de Iberoamérica, occupying the number 2 spot in the Latin American Gunn Report. In the latest Ojo de Iberoamérica, Mercado McCann was Argentina’s Agency of the Year, and Diego was the Best Creative Professional of the Year together with Martín Mercado and Dario Rial. Before joining Mercado McCann, Diego was the executive creative director at Y&R, taking the agency among the most creative agencies from Argentina. He obtained a Grand Prix at Fiap, and Gold at Cannes Lions, Clío, Effie, D&AD, Epica, LIA, NY Festival, Sol and Ojo de Iberoamérica. “Security Cameras” commercial created at Y&R for Coca-Cola was the first Argentinian commercial launched during Super-Bowl commercial break, and turned out to be the audience’s most voted.At the beginning of his career, Diego was Art Director at McCann, and was Creative Director at La Negra WPP. Some noteworthy pieces include emblematic works for Coca-Cola, such as For Everyone. His work has been recognized in all international festivals and chosen among the best by Advertising Age International, Gunn Report, Shots, Archive, Communication Arts, Rolling Stone and Ted. During all this years, he had the honor to work for most relevant brands including the following: Coca-Cola, ABInveb, TyC Sports, Isenbeck Beer, Mastercard, General Motors, Banco Galicia, Sony, Visa, Nextel, Movistar, Unilever, Arcor.