NEW YORK, USA // She joined the network in June 2016. She oversees the overall brand strategy for the network, supporting VICELAND and its programming through on-and-off-air creative, paid and social media, as well as brand partnerships and promotions.
In addition, Kirsch supervises “VICE Labs” a team of creative filmmakers charged with the creation of short-form programming that runs the gamut from the network’s groundbreaking interstitials, brand integrations, one-off experimental shorts as well as the recent Emmy-Award winning series of interstitials: “VICELAND AT THE WOMEN’S MARCH” which Kirsch executive produced.
Kirsch – an award-winning marketing executive who has overseen a wide variety of programming and brands and developed top-notch creative materials and campaigns – came to VICELAND after a ten-year run working on the various networks of A+E, culminating in a VP positions overseeing brand creative for A&E, History Channel, H2, FYI and LMN.
Highlights of Kirsch’s tenure include: the re-brand of an entirely new network: FYI, complete with a new brand identity and a successful campaign behind the network’s debut hit, “Married at First Sight,” whose ratings essentially put the network on the map.
In addition, Kirsch oversaw the hit A&E series Duck Dynasty, the most successful show on the network and a cable TV ratings and pop culture juggernaut. She created a memorable signature visual identity for the show which translated into $40 million in merchandise revenue. She also over saw the buzzworthy and award winning ad campaigns for the Top Ten cable show “Bates Motel.”
Over the course of her career, Kirsch has netted numerous awards including an Emmy, a Cannes Media Lion, and many Clios, OBIEs, Webbys, and BDA/PROMAX awards.
A graduate of the University of Richmond, Kirsch lives in Long Island City with her husband and two children.