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NEW YORK, USA // Chris Spadaccini is executive vice president, Consumer Marketing, for Home Box Office, responsible for overseeing the development of multi-platform brand and program marketing campaigns for HBO and Cinemax, as well as product marketing initiatives for all digital platforms, such as HBO NOW, HBO GO and HBO.com. He was named to this position in October 2016.

In 2015, Spadaccini led the marketing strategy for the launch of HBO NOW, HBO’s new standalone streaming service. Through his leadership, HBO has developed a strong team with internal capabilities to drive the growth of the OTT business, including user acquisition and customer lifecycle marketing across paid, earned and owned media channels.

Spadaccini began his career at HBO in January 1999 in the Program Advertising area where he held a number of positions including manager, then director, Program Advertising, before being promoted to vice president, Programming Advertising, in June 2006. In this capacity, he was responsible for the development of national advertising and promotion campaigns for HBO original series, sports, comedy, late night and events programming.

During his tenure at HBO, Spadaccini has overseen some of the network’s most high-profile and innovative marketing campaigns, from Game of Thrones to Entourage to The Sopranos.

Prior to HBO, Spadaccini worked at VH1, from June 1997 to December 1998, where he assisted in the development of consumer/trade marketing campaigns to support the network’s brand image and core programming. He began his career at PMK/HBH in March 1996, where he helped develop national publicity campaigns for high profile celebrities and corporate clients in entertainment.

Spadaccini is currently a member of the Cable & Telecommunications Association for Marketing (CTAM); the Academy of Television Arts & Sciences (ATAS); and One Club, a non-profit organization that promotes excellence in advertising and design.

He holds a BA in English Literature from Colgate University and an MBA from New York University’s Stern School of Business.