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Ann Rubin
VP, Branded Content & Global Creative
IBM

NEW YORK, USA // As Vice President, Branded Content and Global Creative, Ann’s role is to manage branded content programs for IBM from traditional advertising to non-traditional experiential programs.  Among other things, Ann manages global advertising, IBM’s Social Brand channels, the ibm.com homepage editorial strategy, media planning, agency operations and IBM’s internal education platform.  Ann was integral to the development and execution of IBM’s Smarter Planet strategy and more recently launched the “Cognitive Business” brand platform.

Prior to joining IBM, Ann spent many years on the agency side at N.W. Ayer and Merkley Newman Harty where she managed various accounts ranging from Procter & Gamble to AT&T.

Ann has managed several campaign that have been recognized the Cannes Lions, Effies, Clios, D&AD, etc. Ann was name an Ad Age top Digital Marketer in 2014 and her work has been featured in several magazines.  Ann is a board member of the Advertising Education Foundation and member of various Advertising organizations.