Image of Eric Sheinkop

Eric Sheinkop
Author: Return of the Hustle, The Art of Marketing with Music and Hit Brands

CHICAGO, USA // After spending years supporting Fortune 100 companies in finding the right music for advertising campaigns, at age 25, Sheinkop co-created Music Dealers - a global music licensing company that has opened up a new route for emerging artists to gain the exposure, funding and distribution necessary to take their careers to the next level, while helping some of the world’s leading brands drive value through smart use of music in their marketing. 

Music Dealers’ proprietary technology platform has grown to become the largest global marketplace of emerging talent for TV networks, brands, ad agencies and video game studios. 

Sheinkop's impact on the industry was recognized when he was included on Billboard magazine's "30 Under 30" rising young executives who are driving the music industry forward, followed by being named "Music Man of the 21st Century” and included in “Crain's Tech 50” list alongside Chicago's tech leaders by Crain's Business in 2012.

He is the co-author of the book Hit Brands: How Music Builds Value for the World's Smartest Brands. Sheinkop also authored the forthcoming book, Return of the Hustle: The Art of Marketing With Music, to be published by Macmillan in March 2016, which explores the use of music in the television, film, video games, and advertising industries.