NEW YORK, USA // As Creative Director of Saatchi & Saatchi Wellness, Carol Fiorino believes in the power of creativity to enhance people’s overall well-being. The campaigns she and her teams have created cover a wide range of segments within Health and Wellness, including OTC and Rx for pet health, allergy relief, cosmeceuticals, women’s fitness, nutrition, digestive health, acid reflux, contraception, antispasmodics and chronic pain. She’s even worked on accounts for direct sales companies, including Amway and Avon.
Not surprisingly, many of the TV commercials, print ads, websites and CRM she’s created for brands such as FRONTLINE Plus, HEARTGARD, Nasacort and Allegra, Nestle Nutritional Drinks, Nexium, Imodium, Exhale Barre Yoga Spa and BOTOX have won accolades from Cannes Lions Health, The Global Awards, Epica Awards, The Creative Floor Awards, Graphis Advertising Awards and the MM&M Awards.
Prior to SSW, Carol has led creative at LOWE, Alchemy, and Havas, and she’s also worked at Saatchi & Saatchi New York and FCB Australia.
Carol received a BFA from Virginia Commonwealth University and attended School of Visual Arts in New York. She and her adorable dog, Max, can be seen on the streets of New York City and the countryside of East Hampton.