NEW YORK, USA // As Executive Vice President, Digital Media for the National Basketball Association, Melissa Rosenthal Brenner leads the development, oversight and implementation of the NBA’s global digital strategy and social media portfolio across multiple media platforms. In that role, she has forged groundbreaking deals with leading social media companies such as Facebook, Twitter and Snapchat, found innovative ways to incorporate social media throughout the league’s wide array of assets, and helped NBA partners maximize social media opportunities with the league.
Additionally, Brenner manages the league’s relationship with Turner Sports relating to NBA Digital, where she is responsible for the development and oversight of NBA TV, NBA League Pass, NBA.com and various NBA mobile content offerings. In recent years, Brenner oversaw the rollout of a variety of new digital offerings including single game availability of NBA League Pass, phone- and tablet-optimized streams through NBA Mobile View, fully produced weekly games in virtual reality, and the league’s first real-time fantasy game, NBA InPlay.
Under her leadership, the NBA has built one of the largest social media communities in the world, with 1.5 billion likes and followers combined across all league, team and player pages on Facebook, Twitter, Instagram, Snapchat, YouTube, Sina and Tencent. Brenner has been instrumental in the NBA’s achievement of many milestones in the social media space, including the first professional sports league to partner with YouTube (2005) and Facebook (2007).
In 2016, Brenner was recognized as “Top Digital Executive” at the Cynopsis Social Media Awards, while the work of her group was honored as “Best in Sports Social Media” by SportsBusiness Journal. In 2013, Brenner was named to AdAge’s “Women to Watch” list.
A member of the NBA family since 1997, Brenner has worked in the Consumer Products Marketing, Advertising and Marketing departments. She holds a bachelor’s degree from the University of Pennsylvania.
Brenner lives on the Upper West Side with her husband Joe and their two children, Sadie and Jack.