LOS ANGELES, USA // Allison Howard is the department head and Vice President of Corporate Partnership for the Los Angeles Lakers. She is charged with leading the division's overall corporate partnership strategy which surpasses $100M. Allison has also lead some of the company's most successful partnership deals and has been instrumental in their closings. Most recently, with Allison's leadership, the Los Angeles Lakers won the 2018 NBA Pitch of the Year Award for their jersey patch partnership. In addition, Allison has a keen focus on developing and maintaining a culture of excellence within the department and one which is driven by integrity and honesty.
Prior to joining the Lakers, Allison was Vice President at Premier Partnerships where she sold and managed naming rights deals all over the country.
She also served on the WISE (Women in Sports & Events) LA board for 10 years helping grow that chapter.
While her business career started with a BS in Civil Engineering from the University of Dayton, she now can’t imagine being outside the wonderful world of sports business.
Allison is married with two boys and when she’s not focused on Lakers basketball, you can find the family around a hockey rink, board game or campfire.