Image of Martin  Lotti

Martin Lotti
VP / Global Brand Design
Nike Inc.

PORTLAND, USA // Martin Lotti, VP / Nike Brand Design leads a global multidisciplinary design team of over 200 creatives spanning nine design studios around the globe and overseeing all consumer facing brand executions across all categories for Nike.

In his previous role as VP / Global Creative Director, Categories & Concepts, he oversaw the creative direction for all categories at Nike (Running, Basketball, Global Football, Sportswear, Skate, Golf, American Football, Olympics, Men’s and Women’s Training) as well as Nike’s lead seasonal brand concepts.

As VP / Global Creative Director, Global Football Lotti led Nike’s creative efforts for World Cup 2014 in Brazil introducing breakthrough footwear innovations along with 10 national team kits. He also creatively directed the Women’s World Cup 2015, Copa America 2016 and Euro 2016 for Nike.

During his 21-year tenure at Nike, Lotti was also the Global Creative Director, Olympics overseeing Nike’s creative endeavors for the London 2012 Games. There he introduced the “Volt Team Nike Look” – a highly visible color – across all federation footwear, which became a signature color for Nike. Prior, he was the Global Creative Director, Women’s Training Category.

Born and raised in Switzerland, Lotti received his industrial design degree from Art Center College of Design and completed Stanford Graduate School of Business Executive Program. Lotti is a board of trustees member of the Portland Japanese Garden.

Lotti’s work has been exhibited in multiple museums including SFMOMA and Cooper-Hewitt National Design Museum. His designs have been recognized in multiple international design awards and has been a juror for the iF Design Awards.

Lotti is a part of AdAge 2013 ‘Creativity 50’ list, honoring 50 most influential Creative Figures. Time magazine called him “Nike’s Creative Whiz” and Ultan Guilfoyle, Curator of Guggenheim Museum called Lotti “One of the most gifted designer of his generation”. Martin was the recipient of the “Forty under Forty” award by Portland Business Journal and Fast Company Magazine named him the ‘The 100 Most Creative People in Business’ in 2016.