NEW YORK, USA // During Jeff’s 18 years in film production, digital content, branded entertainment and advertising he’s led global teams from every discipline, creating culturally breakthrough work for some of the world's most famous sports brands.
In 2017 Jeff was recognized by Ad Week’s Creative 100 as one of the top 15 creative leaders in the industry. In his early days as a producer and director at Hungry Man and Station Films Jeff created work for ESPN, Sports Illustrated and CBS Sports. In recent years as ECD at Grey New York Jeff led the NFL account through some of the league’s toughest years. During this time Jeff created multiple iconic and award-winning campaigns including NFL’s “Super Bowl Babies” with Seal, last year’s transcendent hit “Touchdowns to Come” featuring Odell Beckham and Eli Manning, Gillette’s Olympics campaign “Perfect Isn’t Pretty” starring Neymar, Gillette’s recent work with Shaquem Griffin as well Febreze’s irreverent Super Bowl platform “Halftime Bathroom Break”.
Jeff has become known for consistently developing work that both breaks through in pop culture as well as garners creative recognition within the industry. His teams have racked up over 30 Lions, Andy's, Pencils, Clios and several Effies to go along with the creative recognition. In the last two years alone he produced 5 Super Bowl campaigns, two scoring in the Ad Meter's Top 10.
Today Jeff serves as Deputy CCO at Grey New York running and operating the 200+ person department. This year he will oversee Super Bowl creative development for several brands including BOSE, Pringles, Frank’s Hot Sauce and Febreze.